|Established in 1897 as the sole governing body for lacrosse, the Ontario Lacrosse Association (OLA) is the oldest sport organization in the province. The mission of the Association is to administer, promote and develop the national summer sport of Canada within Ontario.|
|Current corporate partnership opportunities are anchored in the existing touch points between the OLA and its members: annual meetings and volunteer training; a 68-event summer tournament schedule; communications and publications (including Ontario Lacrosse Magazine, ontariolacrosse.com, the OLA Directory and Ontario Lacrosse Year in Review); the OLA Awards Program and the 3,000 square-foot Ontario Lacrosse Hall of Fame and Museum.
Driven by television exposure, equipment technology improvements, expanding programs and services and a high profile professional league, twenty-eight consecutive years of OLA membership growth created the opportunity to launch a new, exciting, premier youth sport property: the Ontario Lacrosse Festival.
Launched in 2004, the Ontario Lacrosse Festival is the event name of a ten-day lacrosse promotional vehicle hosted in Whitby and Oshawa, Ontario. The Festival hosts 557 teams and approximately 11,028 athletes and features competition for forty-four provincial and national lacrosse championships for 6-21 year-olds. The 2012 event dates are Friday, August 3rd to Sunday, August 12th.
In addition to the indoor tournament competition, an outdoor Festival Fun Zone is on-site. As participation in the Festival involves the entire family, sponsors and exhibitors provide unique, engaging and experiential opportunities for Festival fans. With an estimated attendance of 55,000, the Ontario Lacrosse Festival is the largest youth lacrosse event in North America.
The mission of the Ontario Lacrosse Festival is to become nationally recognized as a premier youth sport brand.
In 2004, the Canadian Sport Tourism Economic Assessment Model estimated Festival economic impact at $1.8 million, spending that will approach $5.9 million this year.